Podcasting: Your Law Firm's New Marketing Tool
Podcasts are the hot new way to attain potential clients.
How do we know?
Well, we have done our research – according to Forbes, podcasts are actually exploding in popularity and numerous cutting-edge law firms have already started producing top-of-the-line podcasts.
Why? Because it is quite an effective tool – if done correctly.
Yes, here “done correctly” is the keyword. The thing is, clients of this age are quite busy and they want their information on the go.
This is exactly where podcasting comes into play because they are a total game-changer.
But why does podcasting work perfectly as your law firm’s new marketing tool? Let’s find out!
Why Use Podcasting as a Marketing Tool?
Let’s start with numbers before we jump into anything else. According to research, 65% of law firms have a podcast, and 36% have more than one podcast.
What does it mean for you?
This means that if you are already not creating podcasts to reach your potential clients, then you are a few steps behind your competitors.
Legal podcasting for lawyers matters quite a lot. Not only does it give you a significant competitive edge but also establishes you as a thought leader in your line work.
Now, picture this: a potential client is stuck in traffic, listening to podcasts in a way that is super interesting and easy to get a hang of, instead of involving some complicated jargon.
This will make you (the lawyer in question) sound smart and helpful.
That, my friend, is the magic of legal podcasting.
Here are all the ways legal podcasting can become another success story for you.
1. Become the Go-To Legal Guru
Have you been wanting to become the go-to person for all things legal?
Here is your chance to showcase your knowledge and expertise by simply creating podcasts. The consistent episodes filled with information help you establish yourself as a trusted voice in the industry.
Plus, clients are always on the look-out for an attorney who is known for their intellect and command over the legalities.
In a way, you will be building your own legal fan club!
2. Become a Client Magnet
It is your time to connect with clients through podcasts. Become a magnet by being a source of education and entertainment all at the same time.
This platform allows you to offer your valuable insights to finally position yourself as an authoritative figure in the field.
And, hey, it is also way cooler than just getting those age-old pamphlets and distributing them around the city. By creating podcasts, you will be heard in every house, every car, and every bus stop.
3. Talk Like a Lawyer
Think of it as you talking to your bestie over a cup of coffee. You are explaining complicated legal concepts but in a chill way. This will help your listeners understand you better and it will also build trust and understanding between you and your listeners.
How to Get Started with Legal Podcasting?
The legal world might be about suits and courtroom drama (at least that’s what they show us on TV) but in real life, it is way different than that.
You already know that!
Clients these days don’t have time to come and have a discussion about every little issue or question they might have. This is one of the reasons you should get started with your own legal podcasting.
But the real question here is how should you go about it. Well, we have curated a little list of podcasting strategies for lawyers which is definitely going to help you.
1. Professional Production
At this point, this is non-negotiable.
Why?
Professional production adds a touch of… professionalism to your podcasts. Given the influx of homemade content on the internet, people look for something that oozes wholesomeness, information, professionalism, and relatability – all at the same time.
For this type of quality, you can count on The Legal Podcast Network. From pre-production to promotion of the podcast, we take care of everything for you and your law firm.
2. Determine the Right Content
The thing is, there is a wide and diverse range of content that appeals to the listeners. Some have found that the art of storytelling works the best for them, while some have settled for taking more of a business-oriented approach by discussing different aspects of cases.
Now, what you need to do is generate the content that is going to resonate with your target audience. Maybe add a touch of humor, talk about less-known but definitely interesting court cases, and discuss your own experiences and your journey.
By setting the tone for your content right from the beginning will help you in reaching the audience you are targeting more easily.
And, this is how you are going to use podcasting as a marketing tool for your law firm, folks.
Conclusion
Legal podcasting is, hands down, a powerful marketing tool that can help you stand out in an already saturated market. By offering your valuable insight and establishing yourself as an authoritative figure in front of your potential clients, you can take your career to new heights.
Of course, for this, you can enlist professional help from The Legal Podcast Network by contacting us at adminteam@thelegalpodcastnetwork.com or calling us at (512) 254-2637. So, tap into the world of podcasting and take benefit from it with our assistance.